CASE STUDY

Full Pipeline Her First High-Ticket Client

Janet went from unclear positioning to booked calls, a new closer, and her first $4.7K client—in just two weeks.

Before ESA:
Janet was running a creative agency without a clear niche, predictable lead flow, or an offer strong enough to consistently attract high-ticket clients. Growth felt chaotic—and she was stuck working in the business, not on it.


What We Did:

We started by helping her carve out a high-leverage niche and build a no-brainer offer around a painful market problem. From there, we installed the ESA appointment-setting system, including her backend, outreach strategy, and positioning.

Within 7 days of launch, Janet had 23 qualified appointments booked—so many that we had to pause the ads.

But it didn’t stop there. When she felt her own closing ability wasn’t matching the volume, we helped her recruit a top-tier closer and began actively training them using our sales frameworks.

Realizing she needed stronger sales support, we helped her recruit and begin training a top-tier closer using our internal frameworks


The Result:

In just two weeks, Janet closed her first high-ticket client at $4.7K, while we continued to feed her pipeline—booking 3-4 qualified appointments per day.

She now has a proven offer, a system that keeps her calendar full, and a closer she can rely on.

Oh—and she’s already referred two new clients to us.

“Working with ESA doesn’t feel like hiring a service—it feels like having a partner who’s just as invested in your success as you are.

The leads are strong, the support is unreal, and everything just works.”

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Janet Dahlquist

Founder of Good Media Marketing

“Working with ESA doesn’t feel like hiring a service—it feels like having a partner who’s just as invested in your success as you are.

The leads are strong, the support is unreal, and everything just works.”

Image

Janet Dahlquist

Founder of Good Media Marketing

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